Cultivate Salon opened in the Grove in April 2013 and is owned by Mother and Son team Lana and Kyle Coleman. Cultivate focuses on natural hair care and the well being of their clients.
Why did you decide to establish your business in this neighborhood?
Our neighborhood is so eclectic. We value diversity of all kinds, and it’s good to see people from all walks of life cohabitating and participating in the revitalization of this area through business. We feel Forest Park South matches the mantra of our salon so the neighborhood seemed to be a natural, mutual fit for us.
What is your favorite aspect of the business community in Forest Park South?
The camaraderie. We’re fortunate to have other entrepreneurs and staple business owners who aren’t merely “fair weather” friends, but rather people who generally care about your well-being and prosperity. It’s sort of that Midwestern charm. We couldn’t ask for a better group to help further beautify the neighborhood with.
How long have you had your business here?
Almost two years. We opened in April 2013.
What is your mission?
We empower our clients to sustain exceptional, long-term hair beauty and health.
Why did you get into this business?
There aren’t enough outlets to care for the broader spectrum of hair textures in a high quality way. We feel we’re uniquely positioned to fill the gap.
What is your specialty?
We specialize in “natural” hair care. That is, we avoid using products and processes linked to hair damage.
What is your business philosophy?
We’re grounded in our core values: exemplary client service, superior hair care, and world-class professionalism. Each day we try to set the bar for what service-oriented businesses should be and then we try to set the bar higher the next day.
What would you like others to know about your business?
Great businesses, especially service-oriented businesses, are built on trust. There’s nothing I can say to compel someone to fall in love with Cultivate – few people “get married at ‘hello.’” My hope is that once people try us out, they’ll come to their own realization that Cultivate an excellent place to make their go-to salon.
What would surprise people most about your business?
Usually surprises in a salon are very unpleasant. We like to keep things as predictable as possible for our clients.
Who are your core customers?
Our core customers are usually women of color ages 17 – 65 who want their hair to look great without the adverse effects of harmful hair products and styling processes that were once commonplace in the not-so-distant past.
1110 Tower Grove Ave., 63110 (The Grove)
Show your Perks card and receive:
10% off any service (excluding hair extensions) for first time customers. Cannot be combined with any other discount offers.